STEP'IN
A Destination Management Company dedicated to tourism professionals
Headquarters in Hong Kong, technical offices in Beijing, Tashkent and Ulaanbaatar combined with a network of local experts
A European sales office in your time zone
OUR SERVICES
Tailor-made MICE operations, leisure groups and top-of-the-range trips
Are you an agency specialising in MICE and corporate groups?
We have solutions tailored to all your clients’ needs.
If you’re looking to reward a sales team, we offer tailor-made incentive programmes.
From cultural visits and discovering local gastronomy to team-building activities, we create unique experiences to strengthen team cohesion. Festive evenings in unusual and trendy venues will punctuate these unforgettable moments, combining relaxation and enjoyment.
Asia is now the epicentre of innovation and offers unprecedented economic opportunities. By working with us, you gain privileged access to the best economic and political networks in our destinations. We organise professional visits and learning expeditions, allowing you to meet tomorrow’s leaders and explore the trends that are redefining the future.
Our teams are here to assist you in selecting the most suitable venues, taking into account the scale of your event and the profile of your guests. With our expertise, we help you turn your events into true successes.
STEP’IN is the partner of the largest French-speaking tour operators such as TUI, Asia, Visiteurs, and Marco Vasco.
We also work closely with associations and company committees to support them in their travel projects.
In addition to our expertise in MICE, we also offer solutions tailored to leisure groups, including company committees. Whether it’s for cultural discovery trips, relaxing holidays, or group adventures, we provide comprehensive and personalised management, taking care of every detail to ensure a memorable experience.
We are experienced in organising exquisite bespoke trips off the beaten path for a discerning clientele, ranging from political figures and actors to the leaders of Europe’s largest companies.
For clients seeking exclusive and refined experiences, we craft bespoke luxury travel itineraries. Prestigious accommodations, privileged access to unique sites, and high-end services: we create exceptional journeys for a demanding clientele in search of unforgettable experiences.
At STEP’IN, our skills are versatile and we love exploring new horizons. We are particularly passionate about cultural projects, as long as they are connected to one of our destinations. Whether it’s artistic events, heritage preservation, or audiovisual productions, we put our expertise at the service of each initiative.
We have had the opportunity to organise concerts, festivals, and large-scale cultural events, collaborating with local and international artists to create unique experiences. Additionally, we have actively participated in the production of films and documentaries, providing logistical assistance and facilitating exchanges with local actors and cultural authorities.
Our commitment to heritage preservation is also a key component of our activity. We have worked to safeguard traditional crafts and promote local cultures, collaborating with associations and conservation initiatives.
THE STEP'IN SPIRIT
Fostering exchanges and encounters
Tourism is an industry, travel is an intention. Our approach is rooted in a qualitative rather than quantitative process, focusing on ensuring high-quality service from conception to completion and even after the journey.
Our flexibility and availability are our major assets in building a trusting relationship with clients and our local partners, ensuring perfect cohesion essential for a successful trip.
Continuing to learn and consolidating our experience fuels our passion for travel and our creativity. Beyond providing exceptional service, we love to surprise and inspire!
Aware of the major changes ahead in the current context of climate, economic, and social upheavals, we are committed to participating ethically and concretely in environmental protection, preserving local populations and their way of life, and promoting local heritage.
Offering immersive travel experiences, raising awareness among travellers, and fostering exchanges and encounters aligns with our commitment to taking meaningful actions and placing the human factor at the heart of our concerns.
A BRIEF STORY
Frédéric
ROMAN-HAUDUROY
FOUNDER OF
STEP'IN
A journey of a thousand miles begins with a single step
This quote from Laozi, written 2500 years ago in a foundational text, the Tao Te Ching (the way of virtue), invites us to travel, an intimate journey, alone, or with others. It reminds us that movement is at the heart of our existence and our projects.
I took that first step twenty years ago when I first arrived in Mongolia to serve my country as a young Embassy Attaché, in the land of the eternal blue sky…
Today, I continue to traverse with the same passion and wonder the millennial roads traced between the East and the West.
These great roads are, of course, those we refer to as the Silk Road. But this great Silk Road is also the road of religions, sciences, diplomats, wars, and epidemics. Above all, it is the road of knowledge, great travellers, and storytellers.
My childhood was nourished by this imagery. From the grand historical frescoes depicted in films by Bertolucci or Zhang Yimou about Beijing and the intrigues of the Forbidden City, to the adventure tales and travel stories of great explorers. From the sounds of cities like Samarkand and Bukhara, to the fabulous Yellow Mountains of China and the Gobi Desert that one crosses at night by train on the Trans-Mongolian, which then goes on to meet Lake Baikal a little further up in Siberia…
It is also the events of 1989 and my personal history, that of a grandson of Czechoslovak political refugees on my mother’s side and of France in Morocco on my father’s side. The story of a child who had the privilege of crossing worlds and the Iron Curtain every summer throughout the 1980s. It is also the story of my life as a father of three children, now an expatriate with my wife in the heart of Europe.
I am happy to tell these stories, to share them, to bring them to life, and to create new ones every day with you.
Come meet us and meet all the women and men on our team, who will guide your first steps with discernment, experience, humanity, and kindness, in each of our destinations.
OUR TEAM
Composed of travel enthusiasts, curious and passionate individuals
STEP’IN is a team composed of travel enthusiasts, curious and passionate individuals, driven by the desire to share their common passion: discovery and encounters that transform and enrich life!
With 15 years of experience, solid expertise, in-depth knowledge of the terrain, and a network of reliable and competent partners, STEP’IN crafts unique and exclusive journeys that meet the expectations of the most demanding clients.
Understanding desires and needs, assisting and advising, and paying attention to every detail are key steps in designing the architecture of a fully privatised and meticulously tailored journey that resonates perfectly with the client’s profile.
Thanks to an extensive address book and a constant search for new experiences, itineraries or stays are always enhanced by the proposal of unique experiences and unforgettable encounters.
Meet the faces behind STEP'IN ASIA
Frédéric
ROMAN-HAUDUROY
Associate Director
European Sales Office
🇨🇳🇭🇰🇲🇳🇺🇿
Soyolmaa
JIGJIDSUREN
Associate Director
Mongolia
🇲🇳
Negina
MUKHTAROVA
Associate Director
Uzbekistan
🇺🇿
Philippe
LI
Associate Director
China, Hong Kong
🇨🇳🇭🇰
Clément
LEBLOND
Project Manager
European Sales Office
🇨🇳🇭🇰🇲🇳🇺🇿
Burentsengel
RAVJIKH
Project Manager
Mongolia
🇲🇳
Gulnara
YUSUPOVA
Project Manager
Uzbekistan
🇺🇿
Lili
QIN
Project Manager
China, Hong Kong
🇨🇳🇭🇰
OUR OFFICES
European Sales Office
Institut français de Prague
Štěpánská 35
110 00 Prague, Czechia
Your projects are coordinated in your time zone
Our headquarters is in Hong Kong, and our technical offices are located in the capitals of our destinations (Beijing, Ulaanbaatar, and Tashkent).
All your projects are coordinated from the European Sales and Marketing Office and therefore in your time zone. Our team in Prague, accustomed to handling demanding clients, perfectly understands your codes, needs, and specificities.
By choosing STEP’IN, you benefit from a dual expertise. Our project managers in Europe always work in tandem with our local teams, who are intimately familiar with the nuances of their destinations and are always on the lookout for new developments without ever losing sight of authenticity.
Additionally, all our project managers in Asia are bilingual between their native languages (Mandarin, Cantonese, Mongolian, Uzbek) and French and/or English.
Ulaanbaatar 
1104, Grand Plaza
Peace Avenue 46
Ulaanbaatar, Mongolia
Beijing 
5-103, Peking House
20A, Rd.Xidawang
Beijing, China
Hong Kong 
12/F Ruttonjee House
11 Duddell street
Central, Hong Kong
Tashkent 
40 Shakhrisabz street
Palette BC, 2nd floor
Tashkent, Uzbekistan
OUR PARTNERS & AFFILIATIONS
Over the years, STEP’IN has forged strategic partnerships with major players in the business and leisure tourism sectors, thereby strengthening our credibility, visibility, and presence in the industry.
The MICE Experts
STEP’IN is represented in the French market by The MICE Experts, the next-generation representation office that challenges the status quo. Hervé Bindé and Laëtitia Dallaigre support DMCs in their marketing and commercial efforts.
XO Private
STEP’IN is a member of the XO Private network, which connects travellers with the finest tourism operators worldwide.
Ria Mooijaart & Partners
STEP’IN is proudly represented in the market by Ria Mooijaart & Partners, the leading Benelux representation office. Ria Mooijaart & Partners specialises in presenting and managing The Collection, an exclusive portfolio comprising carefully selected DMCs, hotels, airlines, and cruise lines from around the world.
PATA
STEP’IN is a member of PATA, the Pacific Asia Travel Association, which works to promote responsible travel and tourism development in the Asia-Pacific region.
